STREETSTYLE, SYSTEMETT, ALCO, NOLLÅTTA – BRAND BUILDERS SINCE 1988
Street Style was Sweden’s largest and first skateboard and streetwear distributor and shop. The original first store opened for business in 1988 on the street Olofsgatan in central Stockholm. We activated the Swedish skateboarding in modern times, the entire generation of Swedish skaters today active is derived from Olofsgatan 12 in one way or another.
We worked with the best brands and had a great team of skaters on our team that was on the top in competitions, video parts!
During the early 1990s, we opened another store in Stockholm at our warehouse at Brunnsgatsbacken with the name ALCO, at the same time we changed the name on the original Street Style Shop at Olofsgatan to SYSTEMETT. During the same period we opened the first two skate stores in the east europe, one in Warzsawa and one in Budapest.